All workshops will be delivered using Zoom for 1 – 2.5 hours including a break and plenty of time for Q&A. The workshops will be recorded (with permission) and shared with participants afterwards, along with copies of slides or handouts. The sessions will be as interactive as possible, including the use of break out rooms for group tasks where appropriate.

Workshop One: First steps in evaluation: a whistle-stop tour of evaluation
This introductory 60-minute presentation and Q&A is designed to show that evaluation and monitoring isn’t boring!

Through drawing on her own experience working across the cultural sector, Marge will bring inspiring examples and case studies to introduce the basics of monitoring and evaluation so that participants leave feeling invigorated about, and confident in getting started with this area of work.

By the end of the session, you will:

• Understand the difference between monitoring, evaluation and research (demystifying the jargon that often surrounds this topic)
• Understand why monitoring and evaluation is important and how to keep it realistic based on your time and capacity
• Understand the importance of an evaluation framework and the various options available to produce one
• Be inspired by creative approaches to quantitative and qualitative methodologies
• Be reminded about the ethical considerations when undertaking evaluation work
• Reflect on the opportunities and challenges of evaluation in the sector at the moment
• Leave with links to further resources, tools and tips for further study in this area.

Workshop Two: How to develop an evaluation framework logic model
In this two-hour workshop we’ll focus on how to produce an evaluation roadmap for a project. Using a logic model format, the session will give participants a clear, straightforward process to follow along with desktop tools and templates to use after the session. Reporting frameworks such as the New Zealand Local Government Community Well-being and the UN 2030 Sustainable Development Goals may be drawn on to shape evaluations plans developed using the logic model.

By the end of the session, you will:

• Learn how to create a robust monitoring and evaluation framework for projects
• Find out how to embed ‘agile’ evaluation within an organisation or project team’s workload – to ensure your plan doesn’t sit on a shelf and responds to changing circumstances or needs of the audience/organisation
• Understand the definition of aims, activities, outputs, outcomes, indicators and data collection tools and why it’s important to be clear on each term
• Find out more about how to develop outcomes using frameworks such as Inspiring Learning For All’s Generic Learning Outcomes
• Think more broadly about the range of quantitative and qualitative methodologies available, focusing on measuring what matters
• Leave with a range of tools, templates and tips to enable you to produce your logic model.

Workshop Three: An introduction to quantitative and qualitative research instruments in the industry
It’s not all about surveys and focus groups. In this two-hour workshop Marge will go into more detail about data collection tools, inspiring participants to think differently about how they can measure what matters. We’ll assess the robustness or otherwise of available quantitative and qualitative tools; and discuss the ethical considerations when using them. Marge has a particular interest in inclusive tools and online qualitative methods so there will be a focus on these.

By the end of the session, you will:

• Understand how to choose the best tools based on the needs of your evaluation framework
• Understand the pitfalls and mistakes to avoid when designing surveys
• Be inspired by creative participatory methods being used in the sector and beyond – and be confident in assessing their robustness or lack of robustness
• Find out about the latest online qualitative research approaches which are used in the wider market research industry, including asynchronous and synchronous designed methods
• Understand options available for analysis, especially qualitative data
• Leave with resources and further reading, including for health and wellbeing evaluation tools.

Workshop Four: Using data strategically within audience development
Data is gold dust for audience development planning and marketing. Indeed, understanding your existing and potential audiences and key stakeholders is essential for communicating the 'story' of your library. In this two-hour workshop you’ll learn how organisations can use quantitative and qualitative data strategically for audience development planning. Using a real-world case study, Marge will walk through the process used and will give practical tips to increase confidence and ability in using data.

By the end of the session, you will:

• Understand the types of data organisations can collect to support their audience development planning process
• Learn how segmentation works and how marketers use tools like Audience Spectrum and Culture Segments for audience development planning.
• Gain confidence in understanding how to work out who your existing and potential audiences are
• Understand the requirements of an audience development plan and what we mean by ‘audience development’.

Community of Practice Hui
A community of practice will support participants from both cohorts to put their learning into action.

The purpose of the community of practice is to test and trial evaluation ideas and activity in a safe space, and to foster shared learning and networking opportunities through regular reflection workshops.  Monthly hui will be an opportunity for the participants to reflect and discuss issues, share ideas collectively and share learning and will be supported by Ana Pickering, LIANZA Executive Director.

Marge will facilitate five bi-monthly hui which will have a defined thematic area with ‘homework’ to keep the impetus and motivation levels high and to add accountability for learning. The sessions will directly link to the four workshops and each participant will choose an evaluation project for their library and follow an evaluation process to put learning into practice. Hui will be held monthly to allow adequate time for piloting and ‘doing’, with check-ins and dialogue with Marge and other participants in-between via an online support channel.