Library and Information Association of New Zealand Aotearoa
Te Rau Herenga O Aotearoa

Marketing and communication

Consistent Communication: Coordinating Marketing Efforts Across Platforms

An Infopeople webinar on Wednesday 24 September 2014 at 7am (NZ Time)

In the old days, a well-written press release and a few posters did an effective job of reaching your community. We now live in a time where people expect to receive information through their preferred communication channels. With so many options and limited staff and time, what can a library do?

  • Facebook, Twitter, Google +, Tumblr and Instagram. Your library hardly has enough time to create print and web promotional materials - how can you possibly add more marketing channels?

Negotiation Skills

This is a two day face to face course offered by the New Zealand Institute of Management on negotiation.  Priced at $1400, locations vary.

How to Communicate with Diplomacy

Offered by Dale Carnegie this 12 hour 4 week course has a hefty price tag of USD 1695, however, it provides comprehensive training in how to communicate effectively.

How to be Tactful - Responding with Diplomacy

Concerned you don't always say the right thing - this free online resource gives you a basic outline of tact and some tips on how to be more diplomatic.

Troy Tuhou - Workshop: Te Whakaumutanga O Te Mata Kaipārongo: Transforming The Face Of The Information Profession

If you ask the average information professional whether their intention was to follow a career path which lead them into the information profession what is their likely response? How many of them would you guess “fell” into a position and continued from there? Were they actively recruited? I know from personal experience that I had never considered information as a valid career, not because I was averse to the information sector, but rather because I had no idea that information even existed as a career pathway.

Claire Stent - Workshop: Creating Resources For Communities: An Interactive Workshop

“Good libraries are community-minded, technologically aware, devoted to increasing access to information, and interested in preserving the local cultural heritage” (Making stories: libraries and community publishing (2012)) Libraries have a continuing role to play in connecting people to the stories and statistics of their communities. This is not just about providing access to books and websites. It is about creating our own resources. This workshop will enable participants to use some of the tools covered in last year’s LIANZA 2011 paper - Are we there yet?

Anita Vandenberghe - Workshop: Change Of Heart

Change is in the air: economically, ecologically but also intellectually in the way we process and use information. Libraries are at the forefront (or should be) of keeping track of these changes and should guide their patrons through the surfeit of information technology, new devices and social media challenges. There are different ways to interact with customers and one of them is with displays.

Sandy Green and Sue Fargher - Embracing And Shaping Change: Creating Connections with Users in Small to Medium Public Libraries

Small to medium libraries can be the heart of their community. They need their users to see the library as their place and an opportunity to transform their lives and thus they tell our story. Creating connections which result in stories from us and our users to change the way our funders/Councils base libraries success on numbers/issues. Public libraries have been identified as core local government services but many small to medium libraries are under threat.

Diane Henjyoji - How ‘social’ Are New Zealand Public Libraries?: An Evaluation Of The Use Of Social Media For Relationship Marketing

The use of social media by businesses to communicate with their customers and to encourage repeat business is growing. To what extent are New Zealand public libraries strategically employing social media in order to develop relationships with their users for the purpose of marketing the library? The use of three social media tools (blogs, Twitter and Facebook) by four New Zealand public libraries in urban areas was examined.

Franco Vaccarino and Margie Comrie - Prisoner Rehabilitation and Public Libraries

Many public libraries have strong links with prison libraries, supporting rehabilitation and integration programmes. However, in Whanganui, the district library has entered into a highly unusual partnership with the local prison where prisoners from the self care unit regularly visit the library. This presentation begins with a brief background to the links between prisons and libraries and then goes on to report on interviews with the prisoners in the Whanganui Prison’s self care unit.

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