Library and Information Association of New Zealand Aotearoa
Te Rau Herenga O Aotearoa

Marketing and communication

Alison Fitzpatrick and Claire Scott: Does My Bottom Line Look Big In This?

Alison Fitzpatrick and Claire Scott present their paper to the 2010 LIANZA conference on the economic value of customer satisfaction.

Allison Brown, Gillian Elliot and Kate Nixon: Getting Beyond The Roach Motel: How To Develop A Service That Our Clients May Not Realise They Need

Allison Brown, Gillian Elliot and Kate Nixon present their paper to the 2010 LIANZA conference on new concepts in designing library intiatives.


What is advocacy? Is it appropriate?

Should librarians and information professionals be advocates within their roles?

Consistent Communication: Coordinating Marketing Efforts Across Platforms

An Infopeople webinar on Wednesday 24 September 2014 at 7am (NZ Time)

In the old days, a well-written press release and a few posters did an effective job of reaching your community. We now live in a time where people expect to receive information through their preferred communication channels. With so many options and limited staff and time, what can a library do?

  • Facebook, Twitter, Google +, Tumblr and Instagram. Your library hardly has enough time to create print and web promotional materials - how can you possibly add more marketing channels?

Negotiation Skills

This is a two day face to face course offered by the New Zealand Institute of Management on negotiation.  Priced at $1400, locations vary.

How to Communicate with Diplomacy

Offered by Dale Carnegie this 12 hour 4 week course has a hefty price tag of USD 1695, however, it provides comprehensive training in how to communicate effectively.

How to be Tactful - Responding with Diplomacy

Concerned you don't always say the right thing - this free online resource gives you a basic outline of tact and some tips on how to be more diplomatic.

Troy Tuhou - Workshop: Te Whakaumutanga O Te Mata Kaipārongo: Transforming The Face Of The Information Profession

If you ask the average information professional whether their intention was to follow a career path which lead them into the information profession what is their likely response? How many of them would you guess “fell” into a position and continued from there? Were they actively recruited? I know from personal experience that I had never considered information as a valid career, not because I was averse to the information sector, but rather because I had no idea that information even existed as a career pathway.

Claire Stent - Workshop: Creating Resources For Communities: An Interactive Workshop

“Good libraries are community-minded, technologically aware, devoted to increasing access to information, and interested in preserving the local cultural heritage” (Making stories: libraries and community publishing (2012)) Libraries have a continuing role to play in connecting people to the stories and statistics of their communities. This is not just about providing access to books and websites. It is about creating our own resources. This workshop will enable participants to use some of the tools covered in last year’s LIANZA 2011 paper - Are we there yet?

Anita Vandenberghe - Workshop: Change Of Heart

Change is in the air: economically, ecologically but also intellectually in the way we process and use information. Libraries are at the forefront (or should be) of keeping track of these changes and should guide their patrons through the surfeit of information technology, new devices and social media challenges. There are different ways to interact with customers and one of them is with displays.


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