Library and Information Association of New Zealand Aotearoa
Te Rau Herenga O Aotearoa

Marketing and communication

Library & Community Engagement Adviser, Timor-Leste

Inspire others and share a love of learning through improving and expanding community library services. The Xanana Gusmão Dili Reading Room (XGRR) encourages life long learning and pride in Timorese cultural history in a welcoming environment. With a new move to a larger space, XGRR is committed to improving its services and increasing its programme offerings, with several regions already identified for literacy outreach services. XGRR are seeking a multi-talented volunteer who can focus on improving staff capacity in operations, programming, planning, marketing and events in the centre.

ATL Curatorial lecture - Barbara Lyon "T is for Tumblr"

The final talk in this year's series of Curatorial Lectures. Social media promotion of the ephemera collectionIn 2015, the Library began posting images from the Alexander Turnbull Library’s Ephemera Collection to the Tumblr websit

Online Social Media Course with Hootsuite (and it's free...)

Learn the fundamentals of social media marketing now—with six free online courses

How to Transform a Summer Reading Program into a Summer Learning Program with STEM

An ALA webinar on Thursday 12 February 2015 at 8.30am (NZ Time)

Elizabeth McChesney shares how she and her staff at the Chicago Public Library completely transformed their summer reading program by building a dynamic summer learning program that goes beyond reading and incorporates Science, Technology, Engineering and Math (STEM) and STEAM (STEM plus the Arts).

After participating in this event, you will:

Design thinking toolkit for libraries

Created specifically for a library setting, this free resource guides you through Design Thinking so you can start coming up with solutions to everyday challenges within the library. Design thinking, or human-centered design, is all about starting with people — the users that visit your library. This toolkit can be used to help envision new products, services, spaces, and experiences in your library.

Download the toolkit here: designthinkingforlibraries.com

Reel in Readers

An Infopeople online course, beginning  17 March – 13 April 2015

Here's a crash course on video production and digital animation that will help you learn how to expand your readers’ advisory services with book trailers - an animated or live action "preview" for a book. You will explore:

Developing a Digital Branch

An Infopeople online course, beginning  24 February – 23 March 2015

Would you like to expand and enhance your library’s online presence? Do you want to build an effective, user-friendly digital branch that is an active online community where customers can interact – with you and with each other?

During this course, you’ll learn:

5 Minutes On Facebook for libraries

More and more libraries are using social media to engage with their customers and draw them in through their doors.

Used correctly, social media can be effective in generating more customers and more interest in what your library is trying to achieve.

Content created by Ines Almeida, Marketing and Communications Coordinator, LIANZA, January 2015

PCI Webinars

PCI Webinars are an American based company that have an extensive range of webinars covering a multitude of library and management related topics on their website.  These cost from $59 NZD for access to a single webinar to $299 for a six month subscription to the site.

Looking past your nose: Being future ready

Recently I went to Auckland to see my son off to Korea to take up a post-graduate scholarship. It did not work out as planned when our car was written off on the Southern Motorway. Luckily no one was hurt, although it was a close call. The problem was a mattress in the fast line of the motorway. Drivers were not looking far enough ahead to see the danger and when they did see it they were not reacting appropriately. So how does this belong in a column for librarians? I think we are sometimes so focussed on the road directly in front of us, that we cannot see what is further up the road.

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