HELL of a Partnership!
A brief history...
In 2014, Wendy Walker, LIANZA's former Relationship Manager met with Helene Hall, LIANZA's Children's and Young Adult's Book Awards designer, to discuss new sponsorship opportunities for the "cbas" that year.
Jason Buckley, the Head of Marketing at Hell Pizza featured above, popped into Salvation Coffee, owned by Helene's husband and Helene proposed the sponsorship. His answer? HELL YES. In 2014, with Hell Pizza's help LIANZA started our successful Reading Challenge.
Ten thousand pizza wheels were sent out to libraries and schools across New Zealand in the first year, and in the second year we took this number to an astounding 150,000! That's a lot of pizza, but even better, that's a "hell" of a lot of reading. For each seven books that a child reads they're given a free 333 Hellthy Pizza. It's the perfect marriage of literacy and pizza pies and Kiwi kids couldn't be happier!
Hell Pizza sponsored the LIANZA Children's and Young Adult's Book Awards, helping us with the printing costs of all of our marketing collateral, as well as cold hard cash to help us pay for the design costs, postage of the wheels and posters around New Zealand, and the awards ceremony. They also provided the free pizzas for the Reading Challenge as well as double pizzas for new schools and libraries who sign up. Their generosity knows no bounds! In fact, they're more angel than devil, if you ask us...
In 2015, LIANZA membership and Council decided that the bet way to preserve the awards for future generations would be to merge with the New Zealand Book Awards Trust headed by Nicola Legat. The NZBAT took on the names of our awards such as Elsie Locke, Esther Glen, Russel Clark and Te Kura Pounamu. The New Zealand Book Council is administering the pizza wheel challenge - for more information get in touch with Joy.
Above: Paparimu Primary School; Hataitai School